...Fourthly, they are tilting their revenue balance away from advertising and towards content. The FT actually makes most of its money from content, essentially flipping the modern newspaper business model on its head. But this has benefits on the advertising side as well. The greater behavioural and demographic insight that comes with membership plans and paywalls helps newspapers move away from empty calories like slideshow page views towards more valuable engagement metrics like time spent.
So let’s get over the whole “newspapers are dying” thing. They’re certainly moving in lots of creative new directions (and eventually they may ascend out of physical world altogether - holograms, maybe?), but they’re definitely not going gently into that good night...http://www.theguardian.com/media-network/2014/nov/07/newspapers-not-dying-buzzfeed-new-york-times?CMP=new_1194