It says something about our media culture that in a short time the term
“native advertising” has gone from industry buzzword to pop culture
The two most memorable references come from HBO. On “Girls,” Lena
Dunham’s Hannah takes—and soon leaves—a writing job in the sponsored
content department at GQ. More recently on "Last Week Tonight," John
Oliver delivers an entertaining riff about the profusion of “sponsored
content” on news sites.
Oliver conceded that Netflix's native ad for the New York Times about
female prison inmates, promoting the series "Orange Is the New Black,"
was “about as good as it gets.” This got us thinking about all the other
noteworthy executions this year which demonstrate that sponsored
content can indeed be good—nay, great—content. With that in mind, we
asked some of the native advertising gurus here at HuffPost-AOL
to name their picks for the most notable native or branded content
campaigns of the year thus far, both from around the Web as well as