Sunday, November 2, 2014

8 Content Campaigns That Have Rocked 2014 (Thus Far)

adweek reporting:
It says something about our media culture that in a short time the term “native advertising” has gone from industry buzzword to pop culture punch line.
The two most memorable references come from HBO. On “Girls,” Lena Dunham’s Hannah takes—and soon leaves—a writing job in the sponsored content department at GQ. More recently on "Last Week Tonight," John Oliver delivers an entertaining riff about the profusion of “sponsored content” on news sites.
Oliver conceded that Netflix's native ad for the New York Times about female prison inmates, promoting the series "Orange Is the New Black," was “about as good as it gets.” This got us thinking about all the other noteworthy executions this year which demonstrate that sponsored content can indeed be good—nay, great—content. With that in mind, we asked some of the native advertising gurus here at HuffPost-AOL to name their picks for the most notable native or branded content campaigns of the year thus far, both from around the Web as well as in-house.

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