Sunday, November 2, 2014

Newspapers are just ...old

baekdal reporting:
t's not that newspapers are a particularly bad product. It's not that you don't cover important stories. And it's not that people no longer need or want to get news.
It's just that the way you do it... feels old. It's like you are not in touch with what people expect from a media company in the connected world.
Let me give you a typical example: Here is a link to an article from the Washington Post about the explosion at NASA of the Antares rocket. Like so many other news articles, it illustrates a fundamental disconnect from the kind of reporting you would see from digital native media.
First of all, the article has a print focus, in which the journalist at no point takes into account that online we have both images and videos....
Not to mention this part:
The White House said President Obama was briefed on the explosion. The crew of the space station reportedly witnessed the accident on a video feed.
So did Obama have something interesting to say about it? And what did the crew of ISS have to say about it? Why is Washington Post providing us with information that contains no insight?...
You don't have a future if what you write are articles like the one from the Washington Post, articles that have no distinction and is merely delivering information. Not only because you would then have no distinction between your articles and thousands of others, but also because those types of articles will be fully automated in the future.
Computers already have the capabilities, but we still have a problem with the original data being inaccessible. But that too is changing.
Newspapers have a Blackberry moment. It's not that people don't need news, and it's not really that the newspapers posts specifically bad articles. It's just that the way it's done feels out of touch, and people are increasingly seeking other options.
Most newspapers feel like they are not really present. There is a huge disconnect between how you report the news, and how people feel when they read it. It's like the newspapers are living in some kind of 3rd party world. They are never really connected to either the reader or the story.
This is not something you solve by changing the format or creating a new design. This is something you solve by changing the way you communicate. When people today read an article about something, they need to feel that the journalist has an interest in this story. They need to feel that the story is more than just 'a job that had to be done' for the sake of 'a newspaper company focusing on their business metrics'...

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