digiday reporting:
The Economist is the latest to join the crusade against information
overload. On Thursday the British news and business publication launched
The Economist Espresso, its first daily edition. As its name would
suggest, Espresso is designed to complement the core weekly print
magazine with a daily shot of news (it’s also a reference to the
Economist’s London neighborhood that has a shared history with
coffee-house culture). It’s available as an iOS and Android smartphone
app or as an email.
Espresso is self-contained, with five original 150-word stories a day
that are meant to give readers a sense of accomplishment, which makes
it different from other email newsletters that are link collections,
said Tom Standage, The Economist’s digital editor.
“One of the reasons the weekly Economist has done well is, you feel
you’re completing it.” Similarly, with Espresso, he said, “We’re trying
to give you a sense of being out ahead of the news. To tell you what’s
going to happen and tell you what to think about it.”
The Espresso launch reflects a few trends percolating among news
publishers as they try to grow the digital side of their business. Some
media outlets have moved to disaggregate the main news product into
smaller slices, as The New York Times has done with its NYT Now, Opinion
and Cooking apps, to attract new paying customers. With Espresso, The
Economist is taking a freemium approach to pricing. The product is free
to existing subscribers and $4 a month to nonsubscribers. Non-paying
readers can access one full article per day.
http://digiday.com/publishers/economists-answer-content-stream-overload/
No comments:
Post a Comment