mediaonline reporting:
The amount of time Americans spend watching “TV” via a traditional
television set continues to decline, according to the latest edition of
Nielsen’s quarterly
Cross Platform Report.
While television remains the
overwhelming means most people use to watch “television,” usage of the
medium declined 1.7% over the past year, according to the second-quarter
2012 report. While still minuscule in total
time spent watching TV, mobile phones were the fastest-growing means of
watching television over the past year. All other sources were either
flat (the Internet) or declined (DVD/Blu-Ray, video game
platforms) in terms of TV usage.
“Most of the content from these
activities was delivered to us on the TV set in a traditional manner,
over broadcast, cable, satellite or telco
connection, and a growing amount was delivered by Internet connection,”
Nielsen states in the report, adding: “Americans also added another five
hours in front of the computer screen using
the Internet or watching video content and an increasing amount of time
using smartphones this quarter.”
Almost as many Americans (236.5
million) watched TV on their phones during the
second quarter of 2012, as watched it on a conventional TV set (283.3
million), albeit for much shorter durations. While the average American
spends nearly 145 hours per month watching TV on a
traditional TV, Nielsen didn’t even report the average time they spend
watching on their phones. But mobile subscribers watching video on their
phones -- a smaller sub-segment of about 37
million Americans -- spend an average of five hours and 20 minutes
watching TV on their phones each month, an increase of 31 minutes over
the second quarter of 2011.
Time spent watching TV via
other connected devices -- an Internet-connected computer, DVD/Blu-Ray and video game consoles -- also declined.
http://www.mediapost.com/publications/article/187163/nielsen-tv-usage-of-tv-continues-to-erode-mobi.html?edition=53451#ixzz2CCgC4cFp
The
amount of time Americans spend watching “TV” via a traditional
television set continues to decline, according to the latest edition of
Nielsen’s quarterly
Cross Platform Report.
While television remains the
overwhelming means most people use to watch “television,” usage of the
medium declined 1.7% over the past year, according to the second-quarter
2012 report. While still minuscule in total
time spent watching TV, mobile phones were the fastest-growing means of
watching television over the past year. All other sources were either
flat (the Internet) or declined (DVD/Blu-Ray, video game
platforms) in terms of TV usage.
“Most of the content from these
activities was delivered to us on the TV set in a traditional manner,
over broadcast, cable, satellite or telco
connection, and a growing amount was delivered by Internet connection,”
Nielsen states in the report, adding: “Americans also added another five
hours in front of the computer screen using
the Internet or watching video content and an increasing amount of time
using smartphones this quarter.”
Almost as many Americans (236.5
million) watched TV on their phones during the
second quarter of 2012, as watched it on a conventional TV set (283.3
million), albeit for much shorter durations. While the average American
spends nearly 145 hours per month watching TV on a
traditional TV, Nielsen didn’t even report the average time they spend
watching on their phones. But mobile subscribers watching video on their
phones -- a smaller sub-segment of about 37
million Americans -- spend an average of five hours and 20 minutes
watching TV on their phones each month, an increase of 31 minutes over
the second quarter of 2011.
Time spent watching TV via
other connected devices -- an Internet-connected computer, DVD/Blu-Ray and video game consoles -- also declined.
Read more:
http://www.mediapost.com/publications/article/187163/nielsen-tv-usage-of-tv-continues-to-erode-mobi.html?edition=53451#ixzz2CUQPU8MP
The amount of time Americans spend watching “TV” via a traditional
television set continues to decline, according to the latest edition of
Nielsen’s quarterly
Cross Platform Report.
While television remains the
overwhelming means most people use to watch “television,” usage of the
medium declined 1.7% over the past year, according to the second-quarter
2012 report. While still minuscule in total
time spent watching TV, mobile phones were the fastest-growing means of
watching television over the past year. All other sources were either
flat (the Internet) or declined (DVD/Blu-Ray, video game
platforms) in terms of TV usage.
“Most of the content from these
activities was delivered to us on the TV set in a traditional manner,
over broadcast, cable, satellite or telco
connection, and a growing amount was delivered by Internet connection,”
Nielsen states in the report, adding: “Americans also added another five
hours in front of the computer screen using
the Internet or watching video content and an increasing amount of time
using smartphones this quarter.”
Almost as many Americans (236.5
million) watched TV on their phones during the
second quarter of 2012, as watched it on a conventional TV set (283.3
million), albeit for much shorter durations. While the average American
spends nearly 145 hours per month watching TV on a
traditional TV, Nielsen didn’t even report the average time they spend
watching on their phones. But mobile subscribers watching video on their
phones -- a smaller sub-segment of about 37
million Americans -- spend an average of five hours and 20 minutes
watching TV on their phones each month, an increase of 31 minutes over
the second quarter of 2011.
Time spent watching TV via
other connected devices -- an Internet-connected computer, DVD/Blu-Ray and video game consoles -- also declined.
The
amount of time Americans spend watching “TV” via a traditional
television set continues to decline, according to the latest edition of
Nielsen’s quarterly
Cross Platform Report.
While television remains the
overwhelming means most people use to watch “television,” usage of the
medium declined 1.7% over the past year, according to the second-quarter
2012 report. While still minuscule in total
time spent watching TV, mobile phones were the fastest-growing means of
watching television over the past year. All other sources were either
flat (the Internet) or declined (DVD/Blu-Ray, video game
platforms) in terms of TV usage.
“Most of the content from these
activities was delivered to us on the TV set in a traditional manner,
over broadcast, cable, satellite or telco
connection, and a growing amount was delivered by Internet connection,”
Nielsen states in the report, adding: “Americans also added another five
hours in front of the computer screen using
the Internet or watching video content and an increasing amount of time
using smartphones this quarter.”
Almost as many Americans (236.5
million) watched TV on their phones during the
second quarter of 2012, as watched it on a conventional TV set (283.3
million), albeit for much shorter durations. While the average American
spends nearly 145 hours per month watching TV on a
traditional TV, Nielsen didn’t even report the average time they spend
watching on their phones. But mobile subscribers watching video on their
phones -- a smaller sub-segment of about 37
million Americans -- spend an average of five hours and 20 minutes
watching TV on their phones each month, an increase of 31 minutes over
the second quarter of 2011.
Time spent watching TV via
other connected devices -- an Internet-connected computer, DVD/Blu-Ray and video game consoles -- also declined.
Read more:
http://www.mediapost.com/publications/article/187163/nielsen-tv-usage-of-tv-continues-to-erode-mobi.html?edition=53451#ixzz2CUQPU8MP
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