New Survey Supports That Ebook Borrowers Buy, Too

digitalbookwire reporting:
Readers who borrow ebooks from libraries also buy books at an impressive clip — and their buying has accelerated, according to a new survey.
An online poll of 75,000 library patrons conducted by Cleveland-based library lending platform OverDrive and the American Library Association found that those who borrow ebooks also buy about 3.2 print books and ebooks per month. Further, 44% of survey respondents reported that their digital content purchases have increased over the past six months.
The finding supports that of a study from earlier in the year from the Pew Internet and American Life project which found that among those who borrow ebooks, 41% bought the last book they read.
“Library lending encourages people to experiment with new authors, topics and genre — which is good for the entire reading and publishing ecosystem,” said Carrie Russell, director of the ALA’s Office for Information Technology Policy, in a statement.
The ALA and libraries nationwide are eager to convince publishers that libraries offer them a solution to one of their growing problems: How will readers discover new books in a world of disappearing bricks-and-mortar bookshelf space?
http://www.digitalbookworld.com/2012/new-survey-supports-that-ebook-borrowers-buy-too/?et_mid=590098&rid=233619411