How HTML5 Based Books will Disrupt the Digital Publishing Sector

goodEreader reporting:
Many digital publishing companies are increasingly looking to iOS and Google Android to make standalone apps for their eBooks or digital properties. They also deal with the traditional eBook format that is available via online retailers like Amazon, Barnes and Noble and Kobo. Dedicated app development geared towards a singular platform normally warrants an extensive programing department to generally refine the apps over time and add new content. Digital Publishers and Online retailers all make apps to garner customers dollars and offer distribution systems to push sales to the end user. HTML5 seeks to disrupt the current model everyone is employing to the entire Digital Publishing Industry.
Last year Google released the source code for their browser based ebook “20 things I learned about Browsers and the Web”  It features a very solid animated book, complete with turn page animations. Most of the content is highly interactive and publishers can easily insert a picture and the text will conform to where you are dragging it within the book.  It revolutionized the way that electronic books are accessible via a multitude of web browsers. Instead of making a dedicated app, they made it available to be read on tablets, iPhones, computers and every other mobile device.
Amazon and Kobo have already taken advantage of HTML5, by opening their Kindle Cloud Reader and Kobo Reader. These were initially designed and made available to buy, purchase and read books on the iPad and iPhones. Apple had implemented a policy last year that demanded all in-app purchases be made by iTunes. This resulted in these two companies disabling the functionality to buy electronic content in the app. They bypassed this by developed a fully featured HTML5 based store app, that functioned like their iOS or Android equivalents...
One of the most highly contested debates these days is between books that are encrypted via Digital Rights Management and books that are free to share. We also see many different ebook formats like AZW, EPUB, PRC, PDF, TXT, RTF, CBR, CBZ and many more. This confuses the average user who just wants to buy a book on their Kindle and read it later on their Nook or on their PC.As it stands, you can’t read books purchased from Amazon on any other device. If you want to buy a book from Barnes and Noble and read it on your Kobo, you need to use complicated software like Adobe Digital Editions. Selling the HTML5 based version and using the e-Reader, Tablet and any PC’s web browser would give you a fuller experience and cut down on the manual work customers have to do, just to enjoy their book. This would seriously disrupt the conventional way that people use different ebook formats...
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