Social sharing buttons may be sexier, but according to research from user engagement platform Tynt, copy and paste is the sharing method of choice 82% of the time.
The service, which offers a way for content publishers to track sharing behavior through embedded code that indicates referrals and includes site URLs when content is pasted elsewhere, reported that in October 2012, 2% of all page views across its network involved a copy and paste.
Just over half of the content copied was then shared. This could be in an email, an instant message or another social channel. In addition, about one-quarter of copy-and-pastes resulted in a search—that is, a word or phrase from the content being viewed was copied into a search bar to look for more information on the topic.
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