Children’s Ebooks up 89% in July, Adult up 48%

dwb reporting:
Growth in children’s ebook publishing revenues in the U.S. showed signs of slowing from a stupendous rate earlier in the year, perhaps affected by the Hunger Games ebook sales tapering off. Adult trade ebook growth in July was in line with figures from the rest of the year which show a steep drop-off from triple-digit growth rates of the past few years, according to new figures from the Association of American Publishers.
Children’s ebooks grew by 89% in July 2012 versus the same period last year — a fast growth rate, to be sure, but much slower than in early 2012 when children’s ebooks saw monthly growth rates of 475.1% in January and 177.8% in February.
The slowdown is likely due to tapering sales for Scholastic’s smash hit The Hunger Games...
Meanwhile, adult ebook sales were up 48% in July versus the same period last year. From 2007 through 2011, e-book sales doubled or more every year. This year, ebook growth has slowed to a still-breakneck speed of about 30% to 50%. According to Publishers Lunch, ebook revenues are at about 26% of overall trade publishing revenues...http://www.digitalbookworld.com/2012/childrens-ebooks-up-89-in-july-adult-up-48/