Poynter reporting: A new report analyzing the state of mobile devices and media for 2012
finds that consumers are rapidly adopting both smartphones and tablets,
while also still using PCs. The result, comScore says, is that media
companies must face “the rise of the ‘digital omnivore’ – consumers who
now go about their days engaging seamlessly through multiple online
touchpoints.” Consider these newspaper website consumption patterns for a
typical weekday and weekend:
News consumers turn to different devices at different days and times.
Tablets peak on mornings, evenings and weekends, PCs at midday, and
smartphones see steady, brief usage throughout the days.
Other notable news-related findings from the report include:
http://www.poynter.org/latest-news/mediawire/164128/news-providers-must-serve-the-new-multi-device-owning-digital-omnivore/
No comments:
Post a Comment