Melville House reporting: Is bundling — selling a print book together with its digital version
for one price — a good idea? Is it, indeed, an idea whose time has come?
There have been a few stray efforts to see how it might work —- Barnes & Noble tried it out almost two years ago, as this Publishers Weekly story reports, but the dearth of follow-up reports, and the fact that they haven’t tried it since, may tell us how well it worked.
But it’s certainly become a topic of conversation again lately. British indie bookseller Tim O’Kelly got a lot of attention when he called for it in a Bookseller commentary last fall. He set out the argument that most proponents make:
In many ways this is less radical than it sounds. When
you buy a CD in a shop you can make a back-up copy on your computer, and
although technically breaching copyright, people have been known to
transfer these onto their iPod.
http://mhpbooks.com/49000/is-bundling-ebooks-with-print-books-a-good-idea/
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