The Guardian’s Facebook app is generating almost a million extra page impressions per day, according to figures released by the news outlet and by Facebook.
Two months on from its launch at Facebook’s f8 conference in London the app has been installed by over four million users.
The news outlet also believes that the app is engaging a younger audience, as over half (56.7 per cent) of the app’s users are 24 and under and 16.7 per cent are 17 and under.
Andrew Miller, chief executive officer of Guardian Media Group, said in a statement:
As well as increasing traffic, the app is making our journalism visible to new audiences. Over half of the app’s users are 24 and under – traditionally a very hard-to-reach demographic for news organisationsThe Independent, the other UK-based news outlet to launch a Facebook app following f8 on 22 September, is reporting that it has more than one million monthly active users connecting their Facebook accounts.
The integration has bumped up older articles that have gone viral through social distribution, according to the Facebook post detailing the statistics.
The news organisation found that many of the “most shared” and “most viewed” stories on the site have been from the late 1990s, “a result of the increased social virility”.The Guardian and Independent both took a different approach when building their Facebook appshe Guardian focused on the reading experience within Facebook, the shared reading experience for the Independent takes place on the news site.
http://blogs.journalism.co.uk/2011/11/30/guardians-facebook-app-delivering-1m-extra-hits-a-day/
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