We don't always watch TV with someone, but we can play along with strangers on Facebook or with friends
Interactive television shows are seen as a potential way to win an audience. The Million Pound Drop, hosted by Davina McCall, was one of the first shows to popularise the concept of interactive TV quizzes. Since its debut in 2010, the show has had one million plays.
On 17 February, Channel 4 launches the new series of The Bank Job, which follows similar principles. In the show, contestants answer questions to gain access to safety deposit boxes filled with cash, and viewers play along.
David Flynn, the creator of The Million Pound Drop pointed out that people have always enjoyed quiz shows as a social experience, and that the rise of smartphones, tablets and laptops give viewers a chance to get involved.
“What we do is take real human impulses and make them possible,” he said. “We don't always watch TV with someone, but we can play along with strangers on Facebook or with friends.”
It’s an interesting vision of the future, but for it to happen some experts believe that TV companies will need to change the way they approach audience interaction - particularly when it comes to monetisation. For example, many companies charge viewers for voting in TV talent shows, whereas Facebook is free.
Mark Cullen, from the ETV Media Group, said: “They have to shift their habits. The real value lies in the data they collect, building a database, affinity clubs,” Cullen explained.
http://www.digitalchoices.co.uk/news/interactivity-the-future-of-tv-experts-suggest-060212.html
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