Poynter reporting:
An app analytics company says that news apps generate the longest
periods of use among iPad owners. “Based on data from apps subscribing
to the firm’s analytics platform, users spend over two and a half times
as much time on news apps than on apps in general,” the company writes.
“Getting a news app onto an iPad user’s device seems to generate
extremely long interactions between app and user.” Health and reference
apps also were used for long periods of time. People opened gaming apps
more often than news, but they didn’t use them for as long.
http://www.poynter.org/latest-news/romenesko/144038/study-ipad-users-spend-most-time-with-news-apps-compared-with-other-types/
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