Flipboard editorial chief on how magazines are flipping out (Q&A)

Cnet reporting:
Just a year old, Flipboard's arrival instantly made it clear that the future of media is here. It's social, it streams, and it scales. And this social-reading experience has a sweet look and feel. You can literally "flip" through media content page by page as if you were thumbing through a print magazine or a personal journal--except Flipboard is like a living, breathing publication that changes over time. Content is instantly refreshed and curated by you or your friends via social feeds. No wonder it's become the touch-tablet app to beat. Competitors include Zite, recently scooped up by CNN for an estimated $20 million, and AOL's Editions, which launched in early August.
Social magazines can be personalized according to a reader's interests by pulling in real-time content feeds from sources like Facebook, Twitter, and Instagram, as well as RSS feeds from a variety of Web sites and publications.
Apple named Flipboard "App of the Year," in late 2010. Time wrangled it into its annual list of Top 50 innovations. To date, the tablet app has seen 550 million monthly "flips" through its content and 3.5 million downloads. Top-tier investors have pumped $60 million into Flipboard. Funders include Kleiner Perkins Caufield & Byers, Index Ventures, Insight Venture Partners, and Facebook co-founder Dustin Moskovitz. To date, some 50 publishing partners have agreed to share content on the snazzy app. And on Friday, USA Today became the first national newspaper to stake a claim there. Recently, the social-media platform began testing out branded advertising with Conde Nast titles like Wired and The New Yorker.
CNET recently sat down with Quittner to talk about how Flipboard is upending the media landscape, what his job as editorial director for is all about, when the iPhone app is coming out, and where Flipboard is headed.
http://news.cnet.com/8301-1023_3-20120104-93/flipboard-editorial-chief-on-how-magazines-are-flipping-out-q-a/