Oct. 17, 1:30 p.m. Adam Moss: NY Mag publishes new content every six minutes

 NiemanJournalismLab reporting:
Here’s a tidbit that will likely make your organizational productivity seem wildly inadequate: NYmag.com publishes new material every six minutes. Every six minutes.
You’re welcome.
In a talk celebrating the 25th anniversary of Harvard’s Shorenstein Center on Friday, the celebrated New York mag editor Adam Moss — in conversation with Daniel Okrent — shared that stat.
Moss later clarified: That’s every six minutes during working hours. “It starts at that speed at 8:30 in the morning,” Moss says, “ending about 7.” The rate then lightens considerably from 7 in the evening until the next morning (though “we still publish 8 or 9 things overnight”).
Of course, “everything has a different size,” Moss notes.
Still.
As for traffic: “If it gets 10,000 readers, that’s a successful blog post,” Moss says. (For a mag piece posted online, the goal jumps to 200,000 or 300,000 — or more, depending on the piece.)
It’s a nice reminder of the individual energy and institutional resources required to keep the famously doing-well-online NY Mag…doing well online.
http://www.niemanlab.org/2011/10/adam-moss-ny-mag-publishes-new-content-every-six-minutes/?utm_source=Daily+Lab+email+list&utm_medium=email&utm_campaign=52e8153d8c-DAILY_EMAIL