Poynter reporting:
The Boston Globe’s media lab has built an interesting new Web feature
that measures the positive, negative or neutral sentiments of social
media discussion about the Red Sox. (You probably don’t need sentiment
analysis to know how people in Boston are feeling about the team
today.) The Pulse visualizes
the overall feelings over time, the team’s current popularity by state,
and the feelings about each player. The page also displays the latest
tweets, news stories and Instagram photos related to the team. Overall,
it’s a impressive effort by the Globe, working with Mullen Communications and Pointslocal, to
rethink how to measure and drive online conversations, and it could be
used to track many news subjects. The Globe will launch a similar page
for the Patriots soon.
http://www.poynter.org/latest-news/media-lab/social-media/147671/boston-globe-visualizes-sentiments-from-social-data-with-the-pulse/
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