‘The Economist’ Finds Charging For Digital & Print Separately Works Best

AppNewser reporting:
Like many publications whose readers are looking for both digital and print options, The Economist has been experimenting with different ways to package its content to subscribers.
The magazine offers subscribers content through its weekly print magazine, app editions of the magazine, as well as online access. For readers who commit to a two-year subscription, a print subscription is  $2.19 a week; a digital subscription is 2.19 a week; and a subscrition to both is $2.74 a week. Full app access used to be free with a print subscription.
In an interview published today by Ad Age, Michael Brunt, SVP of circulation for the Americas and global head of marketing at Economist Digital, explains why the magazine stopped giving away app access with a print subscription.http://www.mediabistro.com/appnewser/the-economist-finds-charging-for-digital-print-separately-works-best_b29149