adweek reporting: Publishers seem to have no end to their appetite for apps. This year
through October, 9,125 publication-related apps were released for the
iPad, twice the number released in the year-ago period, according to
McPheters & Co.’s iMonitor app-tracking service.
Hearst led publishers with the most number of apps (89), followed by
Time Warner, Condé Nast, Future Media and Bonnier Corp. But as
publishers expand to more and more platforms, they’re pulling back on
the number of costly and time-consuming enhancements, as are
advertisers. That’s unfortunate, since not only readers are more likely
to read enhanced ads, they mean more money in publishers' coffers.
See the graphics at
http://www.adweek.com/news/technology/data-points-tablet-advertising-145567
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