AppNewser reporting:
How do you keep print alive in a digital world? That is a big question these days. To help keep the printed page relevant, Esquire is testing adding app-triggered interactive features to print editions by partnering with a company called Netpage.
Netpage’s tool is called Digital Twin. A user points this smartphone
app at a Netpage-enabled print page which creates a digital replica of
the printed page from the cloud. In this environment, a user can clip
and share content digitally and even watch videos. A code is not
required.
The December 2012 issue of Esquire is the first magazine to
use this new tool. The entire magazine has been doctored to become
interactive. From now on, all issues of Esquire will be Netpage-enabled and next year Hearst plans to use this app with even more titles.
http://www.mediabistro.com/appnewser/esquire-uses-app-to-make-print-magazine-pages-interactive_b28613
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