Online sales are flat-lining at newspapers

Newsosaur reporting:
With total ad sales sliding 5.1% in the third quarter of this year, newspapers have set what must be some sort of record in the annals of American business by having their primary revenue stream fall for 25 quarters in a row. 

In 75 months of unremitting declines, the industry’s consolidated advertising sales have plunged from an all-time high of $49.4 billion in 2005 to what I estimate will be no better than $22.5 billion in 2012. The year-end revenue projection is based on historic trends. 
  ...
One of the reasons newspapers are underperforming the market is that they have built their interactive businesses on the two weakest digital advertising categories: banner and classified advertising...
http://newsosaur.blogspot.ca/2012/11/online-sales-are-flat-lining-at.html