The Guardian’s London newsroom was reorganised in January, into four identifiable operational sectors covering the entire range of the newspaper’s activities: the “news desk” manages business, national and international news; “live desk” covers breaking news and live events; “visuals” deals with data projects, infographics and anything with a visual angle, while “audience” works to engage the readers and to manage social activities and interaction with the public – including data analysis. Paper and digital work closely together.
...“To put content on the homepage and pray for the best doesn’t work anymore,” Pilhofer said. Instead the newspaper studies the metrics of how readers move through content, to understand their behavior. Such data has helped the newspaper build a picture about what readers want to read, and what they ignore.
The newspaper uses Ophan, a software which enables journalists to receive information about traffic data for each story published on its site. Pilhofer said that these figures have not meant an endless diet of kitten stories at the paper, instead such data can spark “interesting conversations in your newsroom.”