Saturday, May 23, 2015

How Millennials Get News: Inside the habits of America’s first digital generation

API reporting:
Millennials consume news and information in strikingly different ways than previous generations, and their paths to discovery are more nuanced and varied than some may have imagined, according to the new study by the Media Insight Project, a collaboration of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research.

How Millennials get news

Percent of Millennials who…
Say keeping up with the news is at least somewhat important to them85%
Get news daily69%
Regularly follow five or more "hard news" topics45%
Usually see diverse opinions through social media86%
Pay for at least one news-specific service, app, or digital subscription40%
The data also suggest that social networks are exposing Millennials to more news than they were initially seeking. Overall, just 47 percent who use Facebook say that getting news is a main motivation for visiting, but it has become one of the significant activities they engage in once they are there. Fully 88 percent of Millennials get news from Facebook regularly, for instance, and more than half of them do so daily...

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