Sunday, August 31, 2014

When it comes to chasing clicks, journalists say one thing but feel pressure to do another

Nieman Journalism Lab reporting:
Newsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture....
In my research, I analyze online news in two countries, the United States and France, which have different journalistic traditions. I rely on ethnographic methods, a mix of observations and interviews, to systematically compare what editors and writers say about their work with what they actually do when they are in front of their computers.  ..
Several factors explain why journalists react differently to web metrics, including the size and age of the website, its financial situation, its editorial line, the age of the staffers, their career background (print or web), the management style of the organization, and the country in which this takes place...
In other words, all media sites now rely on web analytics to make editorial decisions. But this does not mean that they all use and interpret metrics in similar ways. In fact, each editorial department makes sense of traffic numbers differently. There is not one but several “cultures of the click.”...
Journalism has a double nature. It is both a public good and a commodity. With the multiplication of web metrics, good and bad, new strategies are needed to protect editorial independence from market forces. The need to find workable arrangements between editorial ambitions and economic realities is as old as journalism itself. It is also the only possible way to secure the future of the media, online.

No comments:

Post a Comment