Friday, August 8, 2014

6 things publishers need to know about UK media consumption, from Ofcom's latest report

the Mediabtiefing reporting:
As usual it's packed with useful survey data that helps answer some of the questions publishers have about the way in which their consumers approach media in the digital age, so we've picked out six of the most important points. The full report is worth reading for more detail, however.

1. A laptop still most important device for connecting to the internet

2. Newspapers won't be missed 

4. Most social media activity isn't about new 



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