Teuters Institute reporting:
Reports of the death of print have been greatly accelerated, judging by research from UK telecoms watchdog Ofcom.
The research has found that in the UK digital news, consumed via apps
or websites, has only just reached parity with news consumed via ink
and dead trees.
Yep those old media newspaper thingies are surprisingly sticky — and
not just in the way their column inches adhere to one’s fingers.
Ofcom found that around 41% of people say they now access news on
websites and apps — up significantly from around a third (32%) last
year.
But despite digital news’ rising popularity, rates of newspaper usage
are remaining steady overall — unchanged at four in 10 people (40%),
year on year. However Ofcom’s report does note a decline in print readership “particular among the under-35s” over the past year.
Both newspapers and apps still massively trail the UK’s main source
of news: the TV, although once you segment Brits by age then digital
platforms come out as the primary news source for the younger age
group (16 to 24).
Overall, Ofcom found that 75% of respondents identified the TV as
their primary news source, down slightly from 78% in 2013. The
research also notes a fall in people saying a particular TV channel is
their most important source for news (down to 54% from 62% in 2013).
http://techcrunch.com/2014/06/25/print-vs-digital/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=92b82d9026-Need_to_Know_June_26_20146_26_2014&utm_medium=email&utm_term=0_e3bf78af04-92b82d9026-31701933
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