http://www.emarketer.com/Article/UK-Consumers-Still-Opposed-Newspaper-Paywalls/1010377
Digital
versions of The Times and The Sunday Times newspapers were put behind
paywalls over three years ago—in July 2010. And while their News UK
stable mate, The Sun, also put up a paywall this year, the majority of
UK news media brands continue to operate a free-content model.
With so much news content available for free, it’s perhaps unsurprising that attitudes toward paywalls in the UK remain largely negative. According to a Kantar survey conducted by Lightspeed Research, 80% of UK internet users polled in August 2013 considered newspaper paywalls either “a bad idea” or “pointless.” While 23% felt they made sense in some circumstances, only 12% considered them necessary.
Read more at http://www.emarketer.com/Article/UK-Consumers-Still-Opposed-Newspaper-Paywalls/1010377#6pCITWgbhdwQ3ejP.99
With so much news content available for free, it’s perhaps unsurprising that attitudes toward paywalls in the UK remain largely negative. According to a Kantar survey conducted by Lightspeed Research, 80% of UK internet users polled in August 2013 considered newspaper paywalls either “a bad idea” or “pointless.” While 23% felt they made sense in some circumstances, only 12% considered them necessary.
Read more at http://www.emarketer.com/Article/UK-Consumers-Still-Opposed-Newspaper-Paywalls/1010377#6pCITWgbhdwQ3ejP.99
Digital
versions of The Times and The Sunday Times newspapers were put behind
paywalls over three years ago—in July 2010. And while their News UK
stable mate, The Sun, also put up a paywall this year, the majority of
UK news media brands continue to operate a free-content model.
With so much news content available for free, it’s perhaps unsurprising that attitudes toward paywalls in the UK remain largely negative. According to a Kantar survey conducted by Lightspeed Research, 80% of UK internet users polled in August 2013 considered newspaper paywalls either “a bad idea” or “pointless.” While 23% felt they made sense in some circumstances, only 12% considered them necessary.
Whether or not paywalls are a good idea, the growing importance of digital in the news brand equation is certainly making the debate relevant. UK consumers are becoming increasingly comfortable accessing news content in the digital realm. According to a March survey from the Office for National Statistics (ONS), among British internet users, reading or downloading digital news was a common activity, particularly among younger demographics. It was cited by around 70% of the two youngest demographic groups, and by a sizeable majority of those ages 35 to 54.
Read more at http://www.emarketer.com/Article/UK-Consumers-Still-Opposed-Newspaper-Paywalls/1010377#6pCITWgbhdwQ3ejP.99
With so much news content available for free, it’s perhaps unsurprising that attitudes toward paywalls in the UK remain largely negative. According to a Kantar survey conducted by Lightspeed Research, 80% of UK internet users polled in August 2013 considered newspaper paywalls either “a bad idea” or “pointless.” While 23% felt they made sense in some circumstances, only 12% considered them necessary.
Whether or not paywalls are a good idea, the growing importance of digital in the news brand equation is certainly making the debate relevant. UK consumers are becoming increasingly comfortable accessing news content in the digital realm. According to a March survey from the Office for National Statistics (ONS), among British internet users, reading or downloading digital news was a common activity, particularly among younger demographics. It was cited by around 70% of the two youngest demographic groups, and by a sizeable majority of those ages 35 to 54.
Read more at http://www.emarketer.com/Article/UK-Consumers-Still-Opposed-Newspaper-Paywalls/1010377#6pCITWgbhdwQ3ejP.99
Digital
versions of The Times and The Sunday Times newspapers were put behind
paywalls over three years ago—in July 2010. And while their News UK
stable mate, The Sun, also put up a paywall this year, the majority of
UK news media brands continue to operate a free-content model.
With so much news content available for free, it’s perhaps unsurprising that attitudes toward paywalls in the UK remain largely negative. According to a Kantar survey conducted by Lightspeed Research, 80% of UK internet users polled in August 2013 considered newspaper paywalls either “a bad idea” or “pointless.” While 23% felt they made sense in some circumstances, only 12% considered them necessary.
Whether or not paywalls are a good idea, the growing importance of digital in the news brand equation is certainly making the debate relevant. UK consumers are becoming increasingly comfortable accessing news content in the digital realm. According to a March survey from the Office for National Statistics (ONS), among British internet users, reading or downloading digital news was a common activity, particularly among younger demographics. It was cited by around 70% of the two youngest demographic groups, and by a sizeable majority of those ages 35 to 54.
Read more at http://www.emarketer.com/Article/UK-Consumers-Still-Opposed-Newspaper-Paywalls/1010377#6pCITWgbhdwQ3ejP.99
With so much news content available for free, it’s perhaps unsurprising that attitudes toward paywalls in the UK remain largely negative. According to a Kantar survey conducted by Lightspeed Research, 80% of UK internet users polled in August 2013 considered newspaper paywalls either “a bad idea” or “pointless.” While 23% felt they made sense in some circumstances, only 12% considered them necessary.
Whether or not paywalls are a good idea, the growing importance of digital in the news brand equation is certainly making the debate relevant. UK consumers are becoming increasingly comfortable accessing news content in the digital realm. According to a March survey from the Office for National Statistics (ONS), among British internet users, reading or downloading digital news was a common activity, particularly among younger demographics. It was cited by around 70% of the two youngest demographic groups, and by a sizeable majority of those ages 35 to 54.
Read more at http://www.emarketer.com/Article/UK-Consumers-Still-Opposed-Newspaper-Paywalls/1010377#6pCITWgbhdwQ3ejP.99
Digital
versions of The Times and The Sunday Times newspapers were put behind
paywalls over three years ago—in July 2010. And while their News UK
stable mate, The Sun, also put up a paywall this year, the majority of
UK news media brands continue to operate a free-content model.
With so much news content available for free, it’s perhaps unsurprising that attitudes toward paywalls in the UK remain largely negative. According to a Kantar survey conducted by Lightspeed Research, 80% of UK internet users polled in August 2013 considered newspaper paywalls either “a bad idea” or “pointless.” While 23% felt they made sense in some circumstances, only 12% considered them necessary.
Whether or not paywalls are a good idea, the growing importance of digital in the news brand equation is certainly making the debate relevant. UK consumers are becoming increasingly comfortable accessing news content in the digital realm. According to a March survey from the Office for National Statistics (ONS), among British internet users, reading or downloading digital news was a common activity, particularly among younger demographics. It was cited by around 70% of the two youngest demographic groups, and by a sizeable majority of those ages 35 to 54.
Read more at http://www.emarketer.com/Article/UK-Consumers-Still-Opposed-Newspaper-Paywalls/1010377#6pCITWgbhdwQ3ejP.99
With so much news content available for free, it’s perhaps unsurprising that attitudes toward paywalls in the UK remain largely negative. According to a Kantar survey conducted by Lightspeed Research, 80% of UK internet users polled in August 2013 considered newspaper paywalls either “a bad idea” or “pointless.” While 23% felt they made sense in some circumstances, only 12% considered them necessary.
Whether or not paywalls are a good idea, the growing importance of digital in the news brand equation is certainly making the debate relevant. UK consumers are becoming increasingly comfortable accessing news content in the digital realm. According to a March survey from the Office for National Statistics (ONS), among British internet users, reading or downloading digital news was a common activity, particularly among younger demographics. It was cited by around 70% of the two youngest demographic groups, and by a sizeable majority of those ages 35 to 54.
Read more at http://www.emarketer.com/Article/UK-Consumers-Still-Opposed-Newspaper-Paywalls/1010377#6pCITWgbhdwQ3ejP.99
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