Today’s annual report on the State of the News Media shows that new technologies really are pressing journalists to do much more with much less.
Last week, we learned that newspaper industry ad revenue was down 7.3 percent this year to its lowest level since 1984 (or 1954, adjusted for inflation). As a result, newsrooms continue to shrink.
But The Project For Excellence in Journalism’s report shows us that
the needs and demands of the audience are growing and fragmenting.
Social media is an important source of news,
the report says, but remains smaller and only “supplemental” to other
discovery methods like directly visiting a news website, searching the
Web or browsing an aggregator.
People who own smartphones or tablets are using them heavily to
consume news, but they also continue to frequently use a laptop or
desktop computer to get news...