Tuesday, November 5, 2013

FT in Q3: Is this what a sustainable digital news subscription strategy looks like?

the mediabriefing: reporting:
The Financial Times is often seen as one of the first canaries sent down the online news charging mine.
That canary is still very much alive and chirping, but in Pearson's nine-month interim statement FT Group revenues are flat so far in 2013, not normally an encouraging sign for any company.  
In 2011 Pearson described digital subscriptions, which are up 24 percent year on year to 387,000, as the "engine of growth" for the group. Yet in 2012 revenues were up just four percent year on year, and it doesn't look like there will be any top line growth in 2013. Should Pearson be worried?
The FT Group's changing revenue profile suggests there shouldn't be too much cause for alarm.
In 2012:
-- 50 percent of FT Group revenues came from digital and services, up from 31 percent in 2008.
-- 61 percent of revenues came from content, up from 48 percent in 2008.
This is a rebalancing away from print and advertising towards digital content sales. And a look at how people are buying the FT shows the primary driver behind that shift...http://www.themediabriefing.com/article/is-this-what-a-sustainable-newspaper-subscription-strategy-looks-like

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