Thursday, October 24, 2013
IAB Engage: YouTube is as big as ITV among 15-34s
YouTube is as big as ITV among people between the ages of 15 and 34, according to Matt Brittin, Google's vice president of business and operations in Europe, speaking at the IAB Engage conference today 17 October.
Brittin boasted that the video platform "is bigger" than ITV among the sought after 15-34 demographic. YouTube claims to have a wider monthly reach in the age group than ITV.
In a bid to show the scale of Google's video platform in the UK, Brittin said 45 million hair and beauty videos are watched on YouTube every week, while on mobile, people spend 25 times more time watch watching YouTube than iPlayer or anything else...