Publishers lost $27 in print for every digital $1

Reflections of a newsosaur reporting:
The Pew Project for Excellence in Journalism generated gasps when it reported that newspapers are losing $7 in print advertising for every $1 of digital revenue that they gain. But the situation is even worse.
In fact, publishers since 2005 have lost $26.7 billion in print advertising revenues while gaining only $1.2 billion in new digital revenue. Thus, the true ratio of print loss to digital gain is 22 to 1, not the 7 to 1 reported by Pew in March
Here’s the math:My analysis starts in 2005, the best year ever for newspaper ad sales, when combined print and digital revenues were $49.4 billion. Industry sales have fallen unrelentingly since then to $23.9 billion in 2011 – the lowest point since 1984, according to the Newspaper Association of America.
When you compare the industry’s sales performance from year to year since 2005 (as illustrated below), you see that print sales fall every time and that digital revenues advanced in four years but actually declined during the Great Recession in 2008 and 2009.The net result is that $26.7 billion in print sales evaporated in the same six years that publishers netted $1.2 billion in new digital revenues.
http://newsosaur.blogspot.com/2012/04/publishers-lost-27-in-print-for-every.html?utm_source=Street+Fight+List&utm_campaign=24442cbe8e-Street_Fight_Daily4_10_2012&utm_medium=email