Monday, April 30, 2012

Magazines Can't Turn Page on Slump

WSJ reporting:
The media marketplace may be expecting an advertising rebound this year, but at least one group isn't benefiting so far: magazines.
The number of ad pages in U.S. consumer magazines fell 8.2% during the first quarter of 2012 from the year earlier period, according to research by the Publishers Information Bureau. The quarter is the third in a row where the number of ad pages declined from the year-earlier period.
"They are having a slow start to 2012," said Robin Steinberg, a media buyer at MediaVest...
http://online.wsj.com/article/SB10001424052702304444604577342160866262708.html?mod=dist_smartbrief

1 comment:

  1. This comment has been removed by a blog administrator.

    ReplyDelete