Journatic CEO: We are creating a better future for journalism

gigaoma reporting:
The Chicago Tribune recently laid off many of the reporters and editors who produced its hyper-local editions, and announced that it was outsourcing those functions to a startup called Journatic — a move that drew criticism from those who saw the company as a Demand Media-style “content farm,” replacing journalists with algorithms and poorly-paid freelancers. In an interview with GigaOM, however, Journatic CEO Brian Timpone said that not only is his model more efficient than that of a newspaper, but it can actually help produce better journalism.
Timpone — who got his start as a journalist working for TV stations and broadcast affiliates in Duluth, Minnesota and Springfield, Illinois and at one time owned several community newspapers — said he got the idea for what became Journatic after the dot-com bubble burst in 2000, when he started a content-management service for newspapers (Timpone also runs a data-driven real estate service called Blockshopper). He said that at the time, he was fascinated with the difference in market penetration between smaller community papers and large metropolitan papers:

[I]n Chicago, the penetration is so low, but in a small town it can be huge. So I started thinking about how you can build higher penetration in those kinds of markets… there are suburbs of Chicago with 50,000 people and there’s no newspaper at all, not even a weekly.

The Journatic founder said that he reacted negatively to suggestions that his company is a “content farm” because he believes it is completely different from what someone like Demand Media does, which involves aggregating information in the hope that it will do well in search. “We produce a ton of content, but we are completely different,” Timpone said. When asked how many stories or items Journatic produces, he said he couldn’t say exactly but it was in the range of “tens of thousands a month, and growing quickly.”

A lot of community news doesn’t need a reporter

What the company produces for clients like the Tribune — and a number of other papers such as the San Francisco Chronicle and the Houston Chronicle — is community-level news, Timpone says, but it is able to do so much more efficiently:

The base of community news is what they call in the industry ‘process news,’ and it doesn’t really require a reporter, it just needs some cleaning up. This is not some new concept, it’s how community news has worked for decades. Who makes community news? Churches, schools, municipal governments, all the town councils that have 5 meetings a month where no one ever goes to them. This is the same stuff you’d read in a community newspaper in the 50s....

http://gigaom.com/2012/04/27/journatic-ceo-we-are-creating-a-better-future-for-journalism/?utm_source=Daily+Buzz&utm_campaign=2d8f48e4d4-_nb_DB_04-30-2012&utm_medium=email