How Twitter’s new ‘top news’ search results will help (and hurt) publishers

Poynter reporting:
Twitter is taking its first step to curate the news that flows across its network, quietly rolling out a “top news” section in its search results.
When people rush to Twitter to search for news keywords (say, “Osama bin Laden” or “Oscars”), they will see not only tweets containing those terms, but also a headline, teaser, thumbnail image and direct link for a popular news story on the subject.
The feature is being tested with some users. I don’t have access to it yet, but GigaOm writer Colleen Taylor does, and she broke the story and posted screenshots.

GigaOm’s Colleen Taylor captured an early image of how Twitter’s new “top news” feature works. This screenshot shows a Yahoo story featured at the top of the search results, with a headline, image and blurb.

This feature is significant for a couple reasons. One is that (some) news publishers will see more referral traffic from Twitter thanks to this change. It appears that Twitter shows only one “top story” for any search result, so the publisher who wins that spot for a given story will win big, while others will be shut out.
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