Click reporting:
Amazon’s Kindle Fire is drawing away sales from Apple’s (AAPL) iPad, other tablets and e-readers, ChangeWave Research said Monday.
Among consumers who plan to buy a Kindle Fire, 23% put on hold or
canceled plans to buy an Apple iPad and 9% did the same for other
tablets, a ChangeWave survey shows.
But Amazon also is cannibalizing the e-reader market, where it
dominates. Of consumers planning to get a Kindle Fire, 12% said they put
off or canceled getting an Amazon Kindle e-reader and 5% did the same
for the Barnes & Noble (BKS) Nook e-reader, ChangeWave said.
The presence of the $199 Kindle Fire on the market also could mean
fewer notebook PCs being sold this holiday season. The survey indicates
that 7% of Kindle Fire buyers are delaying or canceling plans to get a
laptop. PC manufacturers have said the Apple iPad has cut into demand
for notebooks overall.
“This is the holiday season of the tablet,” said ChangeWave analyst
Paul Carton. “It’s going to outperform any other electronic item on sale
over the holidays.”
http://blogs.investors.com/click/index.php/home/60-tech/4007-amazons-kindle-tablet-drawing-sales-from-ipad-e-readers
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