Sunday, August 28, 2016

Why NYT sends push notifications for major stories that are not breaking news

Last month, The New York Times announced it was splitting its push notifications into two categories: breaking news and top stories. Michael Owen explains that while some readers still have an expectation that they’ll only be interrupted for breaking news, NYT has found value in sending alerts for stories other than breaking news: “We’ve discovered that both as a way of amplifying our work and as a way to engage people, and get them into the app, there’s actually a pretty big appetite for things that are not breaking news. We’ve found that many people do want the sort of bread-and-butter New York Times stuff of investigations and major enterprise.”

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