You might have heard: Earlier this month, Time Inc. announced “major” executive level changes (Advertising Age), reorganizing its leadership as it looks for “something of a resurgence” (New York Times)
But did you know: The job title “publisher” will soon no longer exist at Time Inc., Keith J. Kelly reports. Instead of publishers, Time Inc. will be divided into four groups, each with an editorial director who will “be charged with finding new ways to work together to grow our audience and our business across brands.” Those four groups include news, sports, lifestyle, and celebrity, entertainment and style. Kelly writes that with the change, Time Inc. is betting that phasing out the “publisher” role will make it easier to compete in the digital media world, without eroding the print base that’s still essential to its revenue.
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