Mediashift reprting:
Poorly tracking your metrics is almost worse than not tracking them at all.
http://mediashift.org/2016/07/5-steps-to-execute-metrics-that-matter/?utm_source=API+Need+to+Know+newsletter&utm_campaign=b86e0339ef-Need_to_Know_July_12_20167_12_2016&utm_medium=email&utm_term=0_e3bf78af04-b86e0339ef-31701933
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