But Kaldor argued that this is about to change and listed five developments in technology that are making it more viable for publishers to create apps that work better for their brand and their audiences.1) Content consumption on mobile devices has soaredAs more people continue to search for editorial content on the move, publishers now have more of an opportunity to engage audiences via apps.
Sunday, May 15, 2016
5 reasons why publishers should consider developing a news app
Journalism.co.uk reporting: News apps have not delivered the returns that were promised five years ago to publishers, with news organisations still struggling toentice readers into engaging with them – or even downloading their apps in the first place. ..
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