Monday, April 4, 2016

'Not the dinosaurs of print': Funding journalism in the digital age reporting:

Jane Singer
, professor of journalism innovation at City University, noted that as well as the free titles, the 'elite' press, such as The Economist, The Wall Street Journal and the Guardian, will survive as long as its approach changes towards favouring more longform content such as analysis and interpretation."There is an elite audience that will continue to want a print product, but it is becoming much more like a magazine – the format is changing," said Singer.The Times has just significantly updated the way in which it delivers online journalism on its website and smartphone apps.These new products favour in-depth analysis rather than "the flim-flam of passing news" which can be found online elsewhere."What we don't want to do is knock out the kind of quality journalism that we produce in favour of quick wire stories which, frankly, you could find updated somewhere else," said Sarah Baxter, deputy editor of The Sunday Times, speaking on the panel.The digital platforms still include global breaking news, but focus on providing more longform content, updating in editions around 9am, 12pm and 6pm when there is a spike in readers.

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