Monday, April 4, 2016

Key insights into newspaper subscription models in the US

themediabriefing reporting: Metered models are, by some margin, the most popular digital subscription system used by American news publishers. “Of the 98 newspapers we looked at, 62 papers used meters,” Williams observed, “which is nearly three times as many as those [21 papers] not requiring a digital subscription.”In contrast, just three titles – The Wall Street Journal, Honolulu Star-Advertiser and Newsday -  used a hard paywall, where a subscription is needed to access most content on the website. The other 12 papers that Williams analysed harness a freemium offering, which means that most of the content is available for free, with only “premium” material requiring payment.

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