“We’re learning that the time people choose to spend reading or watching content they clicked on from News Feed is an important signal that the story was interesting to them,” said software engineer Moshe Blank and research scientist Jie Xu in a post on the company’s website.As a result, the site will now attempt to pick links which have a higher reading time. But don’t think that you’ll have a News Feed filled with 30,000 word New Yorker epics. “We will also be looking at the time spent within a threshold,” the pair said, “so as not to accidentally treat longer articles preferentially.”...The change is the latest example of Facebook tweaking the News Feed in ways that it hopes will encourage users to spend more time on the site. Last summer, it put a similar change in place when it came to posts on the site, promoting the posts which were read for more time even if no links were clicked. And in 2014, it changed the algorithm to penalise “clickbait” – links which users opened then immediately closed. “We learned that this often happened when the article someone clicked on wasn’t what they had expected from the post or the headline,” Blank and Xu wrote.
Wednesday, April 27, 2016
Wednesday, April 20, 2016
'The pageview is antiquated': How Purch is trying to measure true reader impact
digitoday reporting:
Like a lot of publishers, Purch used to measure its success by looking at metrics including pageviews, pageviews per visit and repeat visits over a 30-day period. Now, using a combination of Google Analytics and technology created by its eight-person business intelligence team, Purch devised a score based on three metrics: how far the reader scrolled; if they clicked on the article or page; and most important, did they take an action such as signing up for a newsletter, sharing an article or clicking to buy a product.
http://digiday.com/publishers/pageview-antiquated-purch-trying-measure-true-reader-impact/
Like a lot of publishers, Purch used to measure its success by looking at metrics including pageviews, pageviews per visit and repeat visits over a 30-day period. Now, using a combination of Google Analytics and technology created by its eight-person business intelligence team, Purch devised a score based on three metrics: how far the reader scrolled; if they clicked on the article or page; and most important, did they take an action such as signing up for a newsletter, sharing an article or clicking to buy a product.
http://digiday.com/publishers/pageview-antiquated-purch-trying-measure-true-reader-impact/
100th Pulitzer prizes announced
Poynter reporting:
The AP won the gold medal in public service for its investigation series entitled "Seafood from Slaves" about the Southeast Asian fishing industry. The series helped secure the freedom for more than 2,000 slaves. It is the 52nd Pulitzer won by the AP.The Washington Post was recognized for its enterprise work on police shootings in the United States. The Post won the Pulitzer for "Fatal Force," a project that detailed the number of deadly police shootings throughout the country last year."Fatal Force" created a database detailing the 990 people who were shot dead by police in 2015.
Monday, April 18, 2016
Don't miss: Five key insights into online video consumption habits
the mediabriefing reporting:
The Online Video Forecasts claim that just over half (52.7 percent) of all video will be consumed on mobile devices in 2016, while Ooyala's latest Global Video Index demonstrated that 46 percent of all video plays in Q4 2015 were on mobile devices.And Statista predictions demonstrate that the number of people in the US who are consuming video on mobile devices is set to increase still further in the US alone, let alone the emerging markets:
https://www.themediabriefing.com/article/don-t-miss-key-insights-into-newspaper-subscription-models-in-the-us
Monday, April 4, 2016
Key insights into newspaper subscription models in the US
themediabriefing reporting: Metered models are, by some margin, the most popular digital subscription system used by American news publishers. “Of the 98 newspapers we looked at, 62 papers used meters,” Williams observed, “which is nearly three times as many as those [21 papers] not requiring a digital subscription.”In contrast, just three titles – The Wall Street Journal, Honolulu Star-Advertiser and Newsday - used a hard paywall, where a subscription is needed to access most content on the website. The other 12 papers that Williams analysed harness a freemium offering, which means that most of the content is available for free, with only “premium” material requiring payment.
https://www.themediabriefing.com/article/key-insights-into-newspaper-subscription-models-in-the-us
https://www.themediabriefing.com/article/key-insights-into-newspaper-subscription-models-in-the-us
'Not the dinosaurs of print': Funding journalism in the digital age
journalism.co reporting:
Jane Singer, professor of journalism innovation at City University, noted that as well as the free titles, the 'elite' press, such as The Economist, The Wall Street Journal and the Guardian, will survive as long as its approach changes towards favouring more longform content such as analysis and interpretation."There is an elite audience that will continue to want a print product, but it is becoming much more like a magazine – the format is changing," said Singer.The Times has just significantly updated the way in which it delivers online journalism on its website and smartphone apps.These new products favour in-depth analysis rather than "the flim-flam of passing news" which can be found online elsewhere."What we don't want to do is knock out the kind of quality journalism that we produce in favour of quick wire stories which, frankly, you could find updated somewhere else," said Sarah Baxter, deputy editor of The Sunday Times, speaking on the panel.The digital platforms still include global breaking news, but focus on providing more longform content, updating in editions around 9am, 12pm and 6pm when there is a spike in readers.https://www.journalism.co.uk/news/-not-the-dinosaurs-of-print-funding-journalism-in-the-digital-age/s2/a624426/
Jane Singer, professor of journalism innovation at City University, noted that as well as the free titles, the 'elite' press, such as The Economist, The Wall Street Journal and the Guardian, will survive as long as its approach changes towards favouring more longform content such as analysis and interpretation."There is an elite audience that will continue to want a print product, but it is becoming much more like a magazine – the format is changing," said Singer.The Times has just significantly updated the way in which it delivers online journalism on its website and smartphone apps.These new products favour in-depth analysis rather than "the flim-flam of passing news" which can be found online elsewhere."What we don't want to do is knock out the kind of quality journalism that we produce in favour of quick wire stories which, frankly, you could find updated somewhere else," said Sarah Baxter, deputy editor of The Sunday Times, speaking on the panel.The digital platforms still include global breaking news, but focus on providing more longform content, updating in editions around 9am, 12pm and 6pm when there is a spike in readers.https://www.journalism.co.uk/news/-not-the-dinosaurs-of-print-funding-journalism-in-the-digital-age/s2/a624426/
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