Telegraph Media Group is this week implementing a radical restructure
of its editorial operation to focus on using digital content as the
backbone of each printed edition of the Daily Telegraph.
In a series of “town hall” meetings with staff Jason Seiken,
Telegraph Media Group editor-in-chief, last week unveiled an
acceleration of his vision to transform the organisation’s print-focused
mindset into a digitally led approach.
Seiken and top TMG executives have “cherry picked” ideas from
newspapers in North America and Europe, most notably Germany’s Die Welt,
to introduce new editorial practices and a new production system.
Several sources said the new production system will have the biggest
impact, with one describing it as a “templatised” system, so that a
relatively small team can produce the newspaper by dropping web content
into pre-designed pages.