The assumption that a small screen—like that of a smartphone—might be
more typically used for viewing short, snackable video clips rather than long-
form content seems simple. But research suggests full-length movies and TV
shows come close to news clips and previews in popularity among
smartphones video viewers.
According to research from Digitalsmiths, just over 42% of internet users in North America watched news video content on their smartphones, and more than 36% watched previews for TV shows or movies.
That compared with 30.9% of respondents who said they watched full-length movies on their phones, and 27% who watched TV show reruns.
Most respondents did not have any special subscription service to watch digital video content, but among those that did, Netflix was most popular, followed by Amazon Prime.
http://www.emarketer.com/Article/Long-Form-Video-Content-Rivals-Short-Even-on-Smartphones/1010492
According to research from Digitalsmiths, just over 42% of internet users in North America watched news video content on their smartphones, and more than 36% watched previews for TV shows or movies.
That compared with 30.9% of respondents who said they watched full-length movies on their phones, and 27% who watched TV show reruns.
Most respondents did not have any special subscription service to watch digital video content, but among those that did, Netflix was most popular, followed by Amazon Prime.
http://www.emarketer.com/Article/Long-Form-Video-Content-Rivals-Short-Even-on-Smartphones/1010492
The
assumption that a small screen—like that of a smartphone—might be more
typically used for viewing short, snackable video clips rather than
long-form content seems simple. But research suggests full-length movies
and TV shows come close to news clips and previews in popularity among
smartphones video viewers.
According to research from Digitalsmiths, just over 42% of internet users in North America watched news video content on their smartphones, and more than 36% watched previews for TV shows or movies.
That compared with 30.9% of respondents who said they watched full-length movies on their phones, and 27% who watched TV show reruns.
Most respondents did not have any special subscription service to watch digital video content, but among those that did, Netflix was most popular, followed by Amazon Prime
Read more at http://www.emarketer.com/Article/Long-Form-Video-Content-Rivals-Short-Even-on-Smartphones/1010492#Z3pk83IfkjOgRR1d.99
According to research from Digitalsmiths, just over 42% of internet users in North America watched news video content on their smartphones, and more than 36% watched previews for TV shows or movies.
That compared with 30.9% of respondents who said they watched full-length movies on their phones, and 27% who watched TV show reruns.
Most respondents did not have any special subscription service to watch digital video content, but among those that did, Netflix was most popular, followed by Amazon Prime
Read more at http://www.emarketer.com/Article/Long-Form-Video-Content-Rivals-Short-Even-on-Smartphones/1010492#Z3pk83IfkjOgRR1d.99
The
assumption that a small screen—like that of a smartphone—might be more
typically used for viewing short, snackable video clips rather than
long-form content seems simple. But research suggests full-length movies
and TV shows come close to news clips and previews in popularity among
smartphones video viewers.
According to research from Digitalsmiths, just over 42% of internet users in North America watched news video content on their smartphones, and more than 36% watched previews for TV shows or movies.
That compared with 30.9% of respondents who said they watched full-length movies on their phones, and 27% who watched TV show reruns.
Most respondents did not have any special subscription service to watch digital video content, but among those that did, Netflix was most popular, followed by Amazon Prime
Read more at http://www.emarketer.com/Article/Long-Form-Video-Content-Rivals-Short-Even-on-Smartphones/1010492#Z3pk83IfkjOgRR1d.99
According to research from Digitalsmiths, just over 42% of internet users in North America watched news video content on their smartphones, and more than 36% watched previews for TV shows or movies.
That compared with 30.9% of respondents who said they watched full-length movies on their phones, and 27% who watched TV show reruns.
Most respondents did not have any special subscription service to watch digital video content, but among those that did, Netflix was most popular, followed by Amazon Prime
Read more at http://www.emarketer.com/Article/Long-Form-Video-Content-Rivals-Short-Even-on-Smartphones/1010492#Z3pk83IfkjOgRR1d.99
The
assumption that a small screen—like that of a smartphone—might be more
typically used for viewing short, snackable video clips rather than
long-form content seems simple. But research suggests full-length movies
and TV shows come close to news clips and previews in popularity among
smartphones video viewers.
According to research from Digitalsmiths, just over 42% of internet users in North America watched news video content on their smartphones, and more than 36% watched previews for TV shows or movies.
That compared with 30.9% of respondents who said they watched full-length movies on their phones, and 27% who watched TV show reruns.
Most respondents did not have any special subscription service to watch digital video content, but among those that did, Netflix was most popular, followed by Amazon Prime
Read more at http://www.emarketer.com/Article/Long-Form-Video-Content-Rivals-Short-Even-on-Smartphones/1010492#Z3pk83IfkjOgRR1d.99
According to research from Digitalsmiths, just over 42% of internet users in North America watched news video content on their smartphones, and more than 36% watched previews for TV shows or movies.
That compared with 30.9% of respondents who said they watched full-length movies on their phones, and 27% who watched TV show reruns.
Most respondents did not have any special subscription service to watch digital video content, but among those that did, Netflix was most popular, followed by Amazon Prime
Read more at http://www.emarketer.com/Article/Long-Form-Video-Content-Rivals-Short-Even-on-Smartphones/1010492#Z3pk83IfkjOgRR1d.99
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