3. Ads in EverythingWe're already used to copious product placement on the sets of our favorite TV shows. Reality TV, sports broadcasts and even most major news segments are sponsored by brands. Scripted content still follows stricter regulations, but as the economics of content change, everything from websites to music companies will look for new ways to connect advertisers with audiences.
The trend took off in 2013 with brand-supported content (Mashable has a program, too). Simply, it's a way for media companies to produce worthwhile content with advertiser backing. Advertisers get to support topics with some connection to their brand ideals and consumer bases.
That success will embolden other product and media categories that have typically steered clear of blatant brand integration. Scripted TV shows will build entire scripts around brands and products. In 2014, you'll laugh about a Coca-Cola joke in Modern Family and guffaw when Molly serves Mike a Big Mac. In the post-CD, all-digital world, music is struggling to find a viable economic model. In 2014, expect pop artists to sing the praises of Nike sneakers and Rice Krispies.
It'll seem kitschy, but in the end reflects strategic commerce in lyrical and scripted disguise.