Poynter reporting:
...
Unfortunately, too many news organizations and journalists still see
innovation through the lens of their legacy medium and the way they have
always done things. A newspaper doing a video or a TV station doing a
magazine? This is not innovative to the reader/user.
True innovation in news means connecting that reader/user to
important information in a new and meaningful way. Will non-journalists
share your project on social media and email it to their friends? Then
you might be onto something truly innovative. The day of doing
journalism for journalists — or awards — is over. Focus on the customer.
Serve the customer.
http://www.poynter.org/latest-news/top-stories/207335/what-makes-journalism-innovative-lessons-from-this-years-scripps-howards-awards/
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