BBC Study Confirms Tablets’ Growing Role In TV Consumption

TechCrunch reporting:
Companies like Google, Twitter and Nielsen — who respectively make money from digital advertising, want to make a lot more from digital ads, and get paid to provide data to justify ads online and offline — are putting some significant effort into showing the connection between how consumers watch TV and use their tablets and smartphones to shape that experience in the U.S.. Now the BBC — via its commercial operations of BBC World News TV and BBC.com — is also weighing in, with an international study out from BBC World News and BBC.com looking at how news is consumed today. It shows that the role that tablets are playing in TV usage — which we already knew was strong in the U.S. — is actually an international phenomenon.
The survey, BBC says, polled some 3,600 consumers across Australia, Singapore, India, United Arab Emirates, South Africa, Poland, Germany, France and the U.S., the BBC, working with InSites Consulting, says this is the biggest study of its kind. The geographical reach complements the ongoing work from Pew Research Center on digital media usage, which focuses on the U.S. only.
Specifically, the BBC notes that it found the following:
– Some 43% of tablet owners say that they watch more TV now than they did five years ago. 83% say they use tablets alongside TV.
– 25-34 year-old professionals are the biggest “news enthusiasts.” But that enthusiasm is still TV-first, other screens second, with tablets remaining distinctly in a secondary, not primary, role. Across all age groups, 42% of news consumption is still happening on TV, with laptops (29%), smartphones (18%) and tablets (10%) scoring in significance.
– Advertising may be appearing in different formats, but users are not surprised by that.
http://techcrunch.com/2013/03/26/bbc-study-confirms-tablets-growing-role-in-tv-consumption-but-also-that-tv-remains-supreme/