If
you think the iPad and the iPhone are the undisputed champions of the
tablet and smartphone, it’s time to think again. In the space of a week,
two new studies claim that it is Android which now attracts greater
user satisfaction and brain loyalty.
The first of these reports came from media brand researcher Brand Keys,
which indicated that Samsung and Amazon are now beginning to overhaul
Apple for brand loyalty in both the smartphone and tablet markets.
The firm even spelled out in its 2013 Brand Keys Customer Loyalty Engagement Index how Apple’s brand loyalty is slipping, paying particularly close attention to Samsung’s increasing market share in the smartphone space.
“It is an enormous switch-over,” Robert Passikoff, president of the New York-based Brand Keys, told Mobile Marketer. “The more personal aspects beyond just connectivity are becoming the important emotional engagement factors and that, generally speaking, brands that cannot do that are not going to be at the top of the list...
...On Device Research carried out a study of 93,825 U.S. mobile users between July of last year and January 2013 and discovered that Apple’s iPhone 5 only ranked as the fifth best smartphone, a result which led the iOS device trailing four Android-powered models.
Users were asked to rank their smartphone between 1 ( “very unsatisfied” ) and 10 (“very satisfied”), and while the iPhone 5 scored respectively (8.23), it was still leapfrogged by the Samsung Galaxy Note 2 (8.26), the HTC Rebound 4G (8.32), the Motorola Droid Razr (8.5) and Motorola Atrix HD (8.57).
Announcing the results in London today, the researcher also highlighted that 4G smartphone owners are more likely to be satisfied with their device, and told TabTimes that the iPhone 5's relatively poor showing was down to the battery life, maps on iOS 6 and -- more surprisingly -- the size of the device, a sign perhaps of increasing demand for bigger smartphones....
http://tabtimes.com/news/ittech-stats-research/2013/02/08/surprise-android-tops-ios-device-satisfaction-and-brand
The firm even spelled out in its 2013 Brand Keys Customer Loyalty Engagement Index how Apple’s brand loyalty is slipping, paying particularly close attention to Samsung’s increasing market share in the smartphone space.
“It is an enormous switch-over,” Robert Passikoff, president of the New York-based Brand Keys, told Mobile Marketer. “The more personal aspects beyond just connectivity are becoming the important emotional engagement factors and that, generally speaking, brands that cannot do that are not going to be at the top of the list...
...On Device Research carried out a study of 93,825 U.S. mobile users between July of last year and January 2013 and discovered that Apple’s iPhone 5 only ranked as the fifth best smartphone, a result which led the iOS device trailing four Android-powered models.
Users were asked to rank their smartphone between 1 ( “very unsatisfied” ) and 10 (“very satisfied”), and while the iPhone 5 scored respectively (8.23), it was still leapfrogged by the Samsung Galaxy Note 2 (8.26), the HTC Rebound 4G (8.32), the Motorola Droid Razr (8.5) and Motorola Atrix HD (8.57).
Announcing the results in London today, the researcher also highlighted that 4G smartphone owners are more likely to be satisfied with their device, and told TabTimes that the iPhone 5's relatively poor showing was down to the battery life, maps on iOS 6 and -- more surprisingly -- the size of the device, a sign perhaps of increasing demand for bigger smartphones....
http://tabtimes.com/news/ittech-stats-research/2013/02/08/surprise-android-tops-ios-device-satisfaction-and-brand
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