U.S. newspaper organizations are shedding print ad revenue far faster than they can generate replacement dollars, reported Pew’s Project for Excellence in Journalism a year ago, and those organizations remain stubbornly resistant to innovation — except for a few outliers. For a follow-up, PEJ has just released a study on four such outliers that are making much faster revenue progress than the norm.
One of those cases, Clark Gilbert’s Mormon-owned Deseret News, will be familiar to those who follow the industry’s transformation efforts. The three others provide fresh looks and results:
- ad sales reorganization at the Naples (Fla.) Daily News;
- a digital marketing agency homegrown at the Santa Rosa, Calif. Press Democrat;
- and a barrage of experiments at the tiny Columbia (Tenn.) Daily Herald.
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