What do you think of it? Annoying? Effective? Come a long way? Waste of money? Don't even notice it?
And when you're answering, are you answering as a marketer, or as a consumer? Or (gasp) both? Some of us do fall into both buckets, after all.
Adobe set out to answer some of these very questions in their recent report, The State of Online Advertising. In their research, Adobe partnered with Edelmen Berland to survey 1,250 adults over age 18 -- 1,000 were part of the general population, and 250 were marketing decision makers. They asked the survey respondents questions about advertising, and sometimes even marketing, trying to get a gauge on things like channel effectiveness, preferences, and just gut feelings. Hey, make fun of those warm and fuzzy feelings all you want, but putting some numbers behind them is a mighty task worth attempting!
Take a look at some of the most fascinating highlights from their study on online advertising; and I encourage you to take notice of how the discrepancies between consumers' and marketers' opinions play out, too. It's always good and sobering to take off your marketer hat and remember how your target audience actually perceives the work you do.
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